Peter Mills began his career in political research with strategic pollsters ANOP and is a former leader of Consumer and Business Research teams at American Express, Westpac ,
IAG/NRMA, Toyota Finance and Optus.
He was appointed to International Teams at both American Express
and Toyota working in New York, London , Germany and Japan.
He also spent time working with US based research consultancy Market Probe as their Australian National Director of Business.
He delivered over a thousand quantitative and qualitative research projects into large organisations .
Peter left the research industry several years ago to focus on developing a better understanding
decision- making and why we seem to regularly get it so wrong -all in our own internal design - the natural fault-lines in our choice behaviour .
He focuses primarily on the work of Nobel Prizewinner Daniel Kahneman, Amos Tversky and Richard Thaler ( another Nobel winner) with day to day examples of how it impacts our everyday work choices and within our personal lives.